Brand Manager Mainstream Segment Section Head

DESKRIPSI PEKERJAAN

Job Description

  • Develop and execute brand strategies for the mainstream pet food segment to achieve sales, market share, and profitability targets.
  • Lead brand positioning, brand identity, and long-term brand development initiatives.
  • Develop annual brand plans, marketing strategies, and integrated marketing campaigns.
  • Analyze consumer behavior, market trends, competitor activities, and brand performance to identify growth opportunities.
  • Manage product portfolio strategies, including product launches, product improvement, and product lifecycle management.
  • Collaborate with Commercial, Trade Marketing, R&D, and other relevant departments to ensure effective brand execution.
  • Monitor marketing campaign effectiveness, brand awareness, and return on marketing investment.
  • Lead and develop the brand management team to ensure effective implementation of marketing initiatives.

KUALIFIKASI MINIMUM

Qualifications

  • Bachelor's degree in Marketing, Business Management, Communication, or a related field.
  • Minimum 5 years of experience in Brand Management, Marketing Strategy, or Product Marketing.
  • Experience in FMCG, consumer goods, food and beverage, or pet food industries is highly preferred.
  • Proven experience in developing brand strategies, marketing campaigns, and product launches.
  • Strong understanding of consumer behavior, market segmentation, and brand positioning.
  • Strong analytical skills with the ability to interpret market research and sales performance data.
  • Excellent project management, communication, and stakeholder management skills.
  • Proven leadership experience and ability to manage cross-functional teams.
  • Good command of English, both written and spoken.

RINGKASAN PERKERJAAN

  • *SPESIALISASI**: Sales and Marketing
  • *PENDIDIKAN MINIMAL**: S1 (Sarjana)
  • *SISTEM KERJA**: On-site
  • *TIPE PEKERJAAN**: Full time
  • *LOKASI**: Palembang, South Sumatra (Sumatra Selatan), Indonesia
  • *INDUSTRI**: Food Production
  • *SITUS PERUSAHAAN**: https://evopet.id/

TENTANG PERUSAHAAN

PT Evo Manufacturing Indonesia adalah perusahaan manufaktur pet food yang berkomitmen menghasilkan produk berkualitas tinggi melalui inovasi, teknologi modern, dan standar mutu yang unggul. Kami memproduksi berbagai merek terpercaya, seperti Life Cat, Ori Cat, dan Bio Cat, serta mengajak talenta terbaik untuk tumbuh dan berkembang bersama kami.

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