BRAND & CUSTOMER GROWTH – PREMIUM SHAPEWEAR

DESKRIPSI PEKERJAAN

Job Desk Utama

1. Brand Strategy

• Memahami dan menerjemahkan brand positioning ke dalam aktivitas marketing.

• Menjaga konsistensi brand identity.

• Menyusun annual/monthly brand activation plan.

• Melakukan analisis market dan consumer trends.

• Melakukan competitor benchmarking.

• Mengidentifikasi peluang produk, campaign dan channel baru.

• Memberikan rekomendasi pengembangan brand berdasarkan data.

2. Brand Campaign

• Menyusun campaign calendar bulanan.

• Mengembangkan konsep campaign sesuai objective.

• Menentukan campaign theme, key message dan target audience.

• Berkoordinasi dengan creative/content team.

• Menyiapkan campaign brief.

• Mengawal campaign execution.

• Memastikan campaign berjalan sesuai timeline.

• Melakukan post-campaign evaluation.

• Menghasilkan improvement plan untuk campaign berikutnya.

3. Content & Social Media

• Menyusun monthly content direction.

• Menentukan content pillar.

• Membuat creative brief.

• Mengawasi kualitas visual dan copywriting.

• Memastikan tone of voice sesuai brand.

• Mengidentifikasi tren content.

• Melakukan content performance review.

• Mengembangkan content berdasarkan data engagement dan conversion.

4. Sales & Commercial

• Monitoring sales performance.

• Menganalisis revenue per channel.

• Menganalisis best-selling product.

• Menganalisis slow-moving product.

• Memberikan rekomendasi promo.

• Membantu menentukan campaign sales.

• Berkoordinasi dengan sales/e-commerce team.

• Monitoring conversion rate.

• Monitoring average order value.

• Mengidentifikasi peluang upselling dan cross-selling.

5. KOL / Influencer Management

6. Partnership & Brand Activation

7. Customer Experience

8. Market & Competitor Analysis

9. Budget Management

10. Reporting

KUALIFIKASI MINIMUM

Kualifikasi

• Minimal 2–4 tahun pengalaman di bidang: Brand Management, marketing, fashion / apparel, premium retail, E-commerce, lifestyle brand, beauty / aesthetic, consumer goods

• Pengalaman membangun atau mengembangkan brand premium menjadi nilai tambah.

• Memiliki taste terhadap fashion dan luxury/premium branding.

• Memahami tren fashion, body shaping, wellness, beauty atau lifestyle.

• Aktif mengikuti perkembangan Instagram, TikTok, marketplace dan social commerce.

• Memahami perilaku konsumen wanita menjadi nilai tambah.

• Mampu menggunakan Canva, Google Workspace, Microsoft Office atau tools marketing sejenis.

• Bersedia melakukan market visit, store visit, event, campaign activation dan partnership meeting.

• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced, dynamic environment.

• A strong eye for aesthetics, luxury brand positioning, and modern visual trends.

RINGKASAN PERKERJAAN

• *SPESIALISASI**: Health and Medical
• *PENDIDIKAN MINIMAL**: S1 (Sarjana)
• *SISTEM KERJA**: On-site
• *TIPE PEKERJAAN**: Full time
• *LOKASI**: South Tangerang, Banten, Indonesia
• *INDUSTRI**: Other Industry
• *SITUS PERUSAHAAN**: https://www.beyoutifulbydrtompi.id/

FASILITAS & BENEFIT

Fasilitas: food, life_ins, med_ins, perf_bonus, paid_holidays, trans

TENTANG PERUSAHAAN

BEYOUTIFUL AESTHETIC is under PT Aesthetic Indah Gemilang was established on January 24 2011 and is one of the well-known aesthetic surgery clinics which was founded by Dr. Teuku Adifitrian, Sp.B.P.R.E. Subsp. E.L.(K). BEYOUTIFUL Aesthetic Clinic & Dental Care is a clinic that provides services ranging from aesthetic surgery, skin care and dental. BEYOUTIFUL Aesthetic Clinic & Dental Care . Carrying the One Stop Aesthetic Clinic concept, BEYOUTIFULAesthetic Clinic & Dental Care is committed to providing holistic services to always prioritize patient safety and satisfaction.

BEYOUTIFUL Aesthetic & Dental Care consists of a team of competent plastic surgeons,anesthetists, dermatologist, specialist dentists and aesthetic general practitioners supported by the latest aesthetic medicine technology in international standards.

T-Space Bintaro is currently transforming from a physical creative hub into an integrated Media Hub that connects communities through high-quality content. We invite dedicated professionals to join us in strengthening our team structure.