Growth and Marketing Manager

DESKRIPSI PEKERJAAN

About the Role

The Growth & Marketing Manager will drive WAHU’s growth across customer acquisition, marketing, retention, product, and market expansion.

You will work closely with HQ, city operations, product & tech teams, and external partners to turn customer insights and business opportunities into measurable initiatives.

This is a hands-on and entrepreneurial role — you will identify opportunities, build the strategy, execute projects, track results, and improve what works.

Key Responsibilities

1. Growth, Acquisition & Retention

  • Develop and execute strategies to grow WAHU’s collector base.
  • Own customer acquisition and performance marketing.
  • Optimise the customer journey from acquisition to conversion and retention.
  • Develop referral programmes, promotions, and growth campaigns.
  • Drive collector engagement, retention, and reactivation.
  • Track key growth metrics such as acquisition, conversion, and retention.
  • Use AppsFlyer and campaign data to identify opportunities and improve performance.

2. Brand Marketing & Communication

  • Develop and execute WAHU’s overall marketing and communication strategy.
  • Grow WAHU’s reach through social media, content, digital marketing, KOL/influencers, and paid advertising.
  • Manage online channels including TikTok, Instagram, YouTube, WhatsApp, website, and app stores.
  • Plan and execute offline marketing activities, including hub launches, community programmes, neighbourhood activations, and retail/partner activations.
  • Ensure consistent brand positioning, tone of voice, and communication across channels and languages.
  • Develop CRM campaigns through push notifications, in-app messaging, and WhatsApp.
  • Manage external marketing partners and agencies.

3. Product & App Development

  • Act as the business-side partner for WAHU’s app development and optimisation.
  • Identify product improvements based on collector feedback, data, and operational needs.
  • Translate business and customer needs into clear product requirements.
  • Help prioritise product improvements and new features.
  • Support app releases, updates, and communication of new functionality.

4. Team, Agencies & Budget

  • Lead the Social Media Manager and manage external online marketing and design agencies.
  • Set clear briefs, targets, budgets, and performance expectations for agencies.
  • Monitor quality and results and make improvements where needed.
  • Build the marketing team gradually as business volume and needs grow.
  • Own the growth and marketing budget and allocate resources between online and offline activities based on data and results.

KUALIFIKASI MINIMUM

Experience

  • 5+ years in growth, marketing, business development, strategy, product, or a similar entrepreneurial environment.
  • Startup, scale-up, or fast-growing company experience — strongly preferred.
  • Strong digital marketing, customer acquisition, and data-driven growth experience.
  • Has worked with product and tech teams on digital products or apps.
  • Has managed cross-functional projects and external partners.
  • Partnerships or community initiatives — an advantage.
  • Indonesian market experience; fluent Bahasa Indonesia and English.

Key skills

  • Strong analytical and commercial mindset; translates data into clear actions and decisions.
  • Strong project management and organisational skills.
  • Excellent stakeholder management and communication; works across teams and functions.
  • Holds strategic thinking and hands-on execution at the same time.
  • Strong grasp of digital marketing and growth.
  • Comfortable with ambiguity; takes ownership.

RINGKASAN PERKERJAAN

  • *SPESIALISASI**: Sales and Marketing
  • *PENDIDIKAN MINIMAL**: S1 (Sarjana)
  • *SISTEM KERJA**: Hibrid
  • *TIPE PEKERJAAN**: Full time
  • *LOKASI**: South Jakarta, DKI Jakarta, Indonesia
  • *INDUSTRI**: Environmental Services
  • *SITUS PERUSAHAAN**: https://wa-hu.com/

TENTANG PERUSAHAAN

WAHU is a waste management system that brings good to people and planet by encouraging people to collect plastic waste and earn money.

Lamar Sekarang