Marketing Campaign & Event Associate at Corporate IT&IS

DESKRIPSI PEKERJAAN

• Develop annual, quarterly, and monthly marketing campaign plans aligned with business objectives.

• Create integrated online and offline marketing campaign strategies by conducting market research, competitor analysis, and customer insight analysis.

• Generate creative campaign concepts and promotional initiatives to support customer acquisition, engagement, retention, and revenue growth. Execute end-to-end marketing campaigns across multiple channels.

• Execute end-to-end marketing campaigns across multiple online and offline channels.

• Coordinate campaign timelines, deliverables, stakeholders, and execution schedules while monitoring campaign progress, resolving execution issues, and optimizing campaign performance.

• Plan, coordinate, and execute online and offline marketing events and brand activation programs.

• Manage event vendors, venues, logistics, production, and operational requirements.

• Prepare event timelines, run sheets, operational checklists, and oversee event setup, execution, and post-event dismantling.

• Evaluate event performance and prepare post-event reports with actionable recommendations.

• Collaborate with Product, Creative, CRM, Engineering, Merchant, and Business teams, as well as external partners, agencies, and vendors.

• Support cross-functional marketing initiatives and ensure effective communication among all project stakeholders.

• Track and analyze campaign and event performance using marketing analytics tools to identify optimization opportunities and improve campaign effectiveness.

• Prepare campaign performance reports, business insights, and management presentations.

• Monitor campaign budget utilization and ensure efficient budget allocation.

• Utilize AI tools to improve productivity, campaign execution, and marketing performance.

• Leverage AI for campaign ideation, market research, copywriting, reporting, presentation development, and workflow optimization while exploring new AI solutions to enhance marketing effectiveness.

KUALIFIKASI MINIMUM

• Excellent communication skills, both verbal and written, with strong creative thinking and ideation capabilities.

• Result-oriented mindset with strong business acumen and commercial awareness.

• Strong interest and passion for marketing campaigns, brand activations, and online and offline event management.

• Demonstrates strong ownership, accountability, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• Possesses excellent teamwork and stakeholder management skills, with empathy when working with internal and external stakeholders.

• Highly adaptable and agile, with the ability to thrive in a fast-paced and dynamic environment.

• Sharp, proactive, and energetic, with a positive can-do attitude.

• Able to work independently while maintaining strong collaboration and alignment across teams

• Experience, curious and proactive in learning new technologies, especially AI technology

RINGKASAN PERKERJAAN

• *SPESIALISASI**: Sales and Marketing
• *PENDIDIKAN MINIMAL**: S1 (Sarjana)
• *SISTEM KERJA**: On-site
• *TIPE PEKERJAAN**: Contractual
• *LOKASI**: West Jakarta, DKI Jakarta, Indonesia
• *INDUSTRI**: Media Production
• *SITUS PERUSAHAAN**: http://www.kompasgramedia.com

TENTANG PERUSAHAAN

Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives.

Our vision is to enlight all the people in Indonesia with all the knowledge we have.