Digital Marketing
DESKRIPSI PEKERJAAN
- Plan and execute performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid channels.
- Manage and optimize advertising
- A/B test ad copy, creatives, and landing pages to continuously improve conversion rates.
- Oversee content creation and scheduling for all organic social media platforms (Instagram, TikTok, LinkedIn).
- Maintain the brand's voice and visual identity across all digital touchpoints to build an engaged online community.
- Collaborate with designers and copywriters to produce high-performing graphics, videos, and blog posts.
- Optimize website and landing page content using SEO best practices to increase organic search rankings and traffic.
- Perform ongoing keyword research and analyze competitor digital strategies.
- Monitor website user experience (UX) to ensure smooth navigation and clear funnels for lead generation or e-commerce sales.
- Track, analyze, and report weekly/monthly performance metrics using tools like Google Analytics, CRM dashboards, and pixel tracking.
- Translate complex data into actionable insights to steer future marketing strategies and executive decisions.
KUALIFIKASI MINIMUM
· Communication Studies, Digital Business, or other relevant majors.
· Possess at least 1–2 years of work experience in a similar role (also open to fresh graduates with a strong campaign portfolio)
· Master the fundamentals of managing Meta Ads, Google Ads, and TikTok Ads.
· Familiar with analytics tools such as Google Analytics
· Possess a good understanding of current social media trends
· Creative, proactive, able to work in a team, and possesses good communication skills
· Highly analytical, creative problem-solver, and quick to adapt to algorithm changes.
· Fluent in English
· Domiciled in Bali